Embedded analytics

Embed AI-native analytics in your product

Generate charts with plain English and embed them in your SaaS product. Row-level security, white-label theming, and 750+ data source integrations — without building a BI layer from scratch.

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Quick answer

Basedash is an AI-native embedded analytics platform that lets SaaS teams generate charts with natural language and embed them in their products with row-level security, white-label theming, and real-time refresh — without building a BI layer from scratch.

From question to embed in minutes

Three steps to ship analytics inside your product.

Build a chart or dashboard

Use AI chat to generate charts from plain English, or build dashboards manually. No SQL required — the AI writes optimized queries for your warehouse.

Generate an embed snippet

Basedash generates a secure iframe or React component snippet. Configure row-level security, theme, and refresh interval before embedding.

Ship it in your product

Paste the snippet into your app. Your customers see live, interactive charts powered by their own data — branded to match your product.

Built for embedding

Everything you need to ship customer-facing analytics without building an analytics backend.

Row-level security

Filter embedded dashboards by tenant, user, or any attribute. Each customer sees only their data, enforced at the query level.

White-label theming

Match your product's look and feel. Customize colors, fonts, borders, and backgrounds so embedded charts blend seamlessly into your UI.

Interactive filters

Let users drill down with date pickers, dropdowns, and search filters — all rendered inside the embed without leaving your app.

Real-time refresh

Set auto-refresh intervals from one minute to daily. Dashboards stay current without your users clicking a reload button.

React and iframe support

Embed with a lightweight React component or a standard iframe. Both options support token-based authentication and responsive layouts.

AI-generated charts

Build the charts you embed using natural language. Describe what you want, and Basedash generates the visualization — ready to embed in minutes.

Embed analytics everywhere

From customer-facing dashboards to internal tools, Basedash embeds fit any use case.

Customer-facing analytics

Give your customers usage dashboards, billing breakdowns, and performance metrics inside your product. No separate analytics login required.

"Show each customer their monthly API usage and cost breakdown"

Internal operational dashboards

Embed live KPIs into internal tools — Notion, Retool, or custom admin panels — so teams see the numbers where they already work.

"Embed our support ticket SLA dashboard in the team portal"

Partner and reseller reporting

Share filtered views with partners and resellers. Each partner sees their own performance data, scoped by row-level security.

"Create a partner revenue dashboard filtered by partner ID"

Multi-tenant SaaS reporting

Build once, embed for every tenant. Basedash handles per-tenant data isolation so you ship analytics without building a BI layer from scratch.

"Generate a usage analytics page for each tenant in our SaaS app"

Ask anything about your business

Get instant answers, uncover important trends, and make confident decisions faster.

Marketing What is our blended cost per lead and cost per acquisition by channel? Marketing Which campaigns or channels drove the most leads and conversions this month? Sales Who are the most engaged accounts in the last 14 days? Product Show retention by cohort and first-usage month. Operations Surface users who recently hit errors or experienced slow response times. Product Which product areas are slowing users down (timeouts, latency, error-prone steps)? Engineering Find domains or metadata for a list of organizations from builder records. Sales Which accounts are likely to expand based on recent product activity? Data & Analytics Identify top entities (e.g., products, practices, segments) by net earnings or volume. Data & Analytics Show me revenue and subscription growth. Engineering Fetch IDs created in a given month for a specific provider or integration. Operations Which customers are running into more bugs recently? Engineering Which SDK versions or app versions are most error-prone? Marketing What should be on a performance dashboard for our account managers? Data & Analytics How many records/jobs/tasks were created or submitted in a given timeframe? Sales Which opportunities are stuck beyond the expected stage duration? Marketing What is our CAC? Operations Filter paid organizations and show their current usage details. Marketing Show campaigns with delivery errors that still spent in the last 24 hours. Operations Which customers have open issues tied to performance or reliability? Product Which features correlate most with conversion to paid? Marketing Which categories or segments contributed the most revenue or transactions? Sales How many leads are currently close to closing? Product Show onboarding conversion rate compared to last month. Sales Which accounts are a churn risk? Marketing What is our blended cost per lead and cost per acquisition by channel? Marketing Which campaigns or channels drove the most leads and conversions this month? Sales Who are the most engaged accounts in the last 14 days? Product Show retention by cohort and first-usage month. Operations Surface users who recently hit errors or experienced slow response times. Product Which product areas are slowing users down (timeouts, latency, error-prone steps)? Engineering Find domains or metadata for a list of organizations from builder records. Sales Which accounts are likely to expand based on recent product activity? Data & Analytics Identify top entities (e.g., products, practices, segments) by net earnings or volume. Data & Analytics Show me revenue and subscription growth. Engineering Fetch IDs created in a given month for a specific provider or integration. Operations Which customers are running into more bugs recently? Engineering Which SDK versions or app versions are most error-prone? Marketing What should be on a performance dashboard for our account managers? Data & Analytics How many records/jobs/tasks were created or submitted in a given timeframe? Sales Which opportunities are stuck beyond the expected stage duration? Marketing What is our CAC? Operations Filter paid organizations and show their current usage details. Marketing Show campaigns with delivery errors that still spent in the last 24 hours. Operations Which customers have open issues tied to performance or reliability? Product Which features correlate most with conversion to paid? Marketing Which categories or segments contributed the most revenue or transactions? Sales How many leads are currently close to closing? Product Show onboarding conversion rate compared to last month. Sales Which accounts are a churn risk?

Operations Show customers with at least two visits or repeat usage in the last month. Engineering How many auth configs or connected accounts exist for provider X? Marketing How many deals or opportunities are in our current campaign from a specific region? Data & Analytics Pull IDs or names for items matching a keyword across connected sources. Engineering Make table links open detailed views in our admin tool. Marketing Are we seeing a drop in lead volume year over year? Which months and segments are down? Engineering What are the most common errors this month, and what endpoints are causing them? Product Did anything else spike when a specific feature usage increased? Product Identify the magic moment that predicts long-term engagement. Product What is our WAU/MAU and how is it trending? Sales What accounts had the largest expansions this quarter? Engineering Which services or endpoints have the highest error rates this week? Data & Analytics Build a quick-start KPI dashboard with filters and best-practice layout. Sales List all workspaces with an upcoming renewal in the next month. Engineering Show recent error logs and users impacted in the last week. Data & Analytics Break down counts by type (categories, forms, service items) and show percentages. Sales Which organizations that have not converted to paid are the most active? Data & Analytics Trend key KPIs over time and flag abnormal spikes. Marketing Which geographies are performing best this quarter by pipeline and closed-won? Product Which cohorts have the highest week-8 retention? Sales What should a sales-facing dashboard include for quick qualification and follow-up? Product Are there any features we added recently that increased engagement? Operations Give me a table of all new users with their signup source/medium. Operations Which tickets are trending by category and time to resolution? Marketing List Google Ads campaigns and show CPC trends for each. Operations Show customers with at least two visits or repeat usage in the last month. Engineering How many auth configs or connected accounts exist for provider X? Marketing How many deals or opportunities are in our current campaign from a specific region? Data & Analytics Pull IDs or names for items matching a keyword across connected sources. Engineering Make table links open detailed views in our admin tool. Marketing Are we seeing a drop in lead volume year over year? Which months and segments are down? Engineering What are the most common errors this month, and what endpoints are causing them? Product Did anything else spike when a specific feature usage increased? Product Identify the magic moment that predicts long-term engagement. Product What is our WAU/MAU and how is it trending? Sales What accounts had the largest expansions this quarter? Engineering Which services or endpoints have the highest error rates this week? Data & Analytics Build a quick-start KPI dashboard with filters and best-practice layout. Sales List all workspaces with an upcoming renewal in the next month. Engineering Show recent error logs and users impacted in the last week. Data & Analytics Break down counts by type (categories, forms, service items) and show percentages. Sales Which organizations that have not converted to paid are the most active? Data & Analytics Trend key KPIs over time and flag abnormal spikes. Marketing Which geographies are performing best this quarter by pipeline and closed-won? Product Which cohorts have the highest week-8 retention? Sales What should a sales-facing dashboard include for quick qualification and follow-up? Product Are there any features we added recently that increased engagement? Operations Give me a table of all new users with their signup source/medium. Operations Which tickets are trending by category and time to resolution? Marketing List Google Ads campaigns and show CPC trends for each.

All your data in one place

Connect your own warehouse, or use Basedash Warehouse to visualize all your data in one place.

See all 750+ integrations

Basedash vs other embedded analytics tools

How Basedash compares to traditional embedded analytics platforms.

Capability	Basedash	Other tools
AI-generated embeddable charts	Yes	No
Natural language to dashboard	Yes	No
Row-level security	Built-in	Varies
White-label theming	Full customization	Limited
Time to first embed	Minutes	Days to weeks
React component support	Yes	Iframe-only for most
Additional data sources	750+ sources	SQL-focused
Self-hosting	Available	Rarely

Related resources

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Embedded analytics FAQ

What is embedded analytics?

Embedded analytics means integrating charts, dashboards, and data visualizations directly into your application so users can explore data without leaving your product. Instead of building analytics from scratch, you embed a third-party BI tool's output inside your UI.

How does Basedash handle multi-tenant data isolation?

Basedash supports row-level security that filters data at the query level. Each embedded dashboard is scoped to a specific tenant, user, or attribute — so customers only see their own data. This is enforced server-side, not just in the UI.

Can I customize the look and feel of embedded dashboards?

Yes. Basedash supports white-label theming including custom colors, fonts, borders, and backgrounds. Embedded charts are designed to blend seamlessly into your product's design system.

Do I need to write SQL to create embedded charts?

No. Basedash generates charts from natural language descriptions. Describe what you want — 'monthly revenue by customer tier' — and the AI writes the SQL, runs it against your warehouse, and produces an embeddable visualization.

Which frameworks does Basedash embedding support?

Basedash provides both a React component and a standard iframe embed. The React component supports token-based authentication and responsive layouts. The iframe option works with any frontend framework or static site.

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